Katie Schofield

Your Skills Trainer

Victoria Glam

Your Business Bestie


Your Sales Mentor

VIPMU is a Katie Schofield Production

 Katie is not only our skills coach and founder, but she's an international educator and speaker with over 4,000 students internationally. 

She came up with the idea of VIPMU, a place where you got more than just instructions on how to be seen on Instagram using hashtags. Instead, Katie envisioned a community of artists always striving to focus on THE WORK, the results, and growth both personal and professional. 


A word of advice from Coach V 

If you're reading this, chances are you're on a journey to excel in the world of permanent makeup. Whether you're just starting out and feeling lost on how to attract clients, focusing on perfecting your craft, or aiming to expand your business on a larger scale, I want you to know that you're not alone. I've been exactly where you are, and I understand the challenges and aspirations that come with building a successful career in the PMU industry.

I vividly recall the early days when I believed that enrolling in another course would magically enhance my before-and-after results and bring in a flood of clients. I thought that if I could just afford one more course, my skills would improve, and success would follow. However, reality hit hard when my credit cards were maxed out, and my appointment book remained empty. I couldn't understand why other artists were being tagged and recommended all over the internet while I struggled to gain recognition.

But then, something changed. I realized that mastering my skillset was only part of the equation. I began investing time and effort into marketing, understanding that "If you build it, they will come" mentality. As a result, clients started to find their way to my door, and I soon found myself in need of a team. I embraced this new phase by establishing The Microblading Institute to share my knowledge, eventually expanding and franchising it to six locations across the US. This journey led me to coach hundreds of beauty businesses both domestically and internationally.

Driven by the desire to create an even larger impact, I ventured into e-commerce with BrowSister, offering my own line of products. I also began speaking at international events, and before I knew it, prominent artists were reaching out to be guests on my podcast. The rest, as they say, is history.

I share my story with you not to boast, but to illustrate that I've walked the path you're on. I've faced the same struggles, the same doubts, and the same dreams. Today, I am confident that I can help you achieve your aspirations because I've developed the playbook. It's not about cheating; it's about mentorship.

So, if you're ready to take the next steps in your PMU journey, whether it's expanding with courses, international collaborations, product creation, or venturing into the world of podcasting, I am here to guide you.

Together, we can turn your dreams into reality.

Your Business Bestie,


At VIPMU, we've got a whole different take on sales – we see it as serving.

Coach Mindy, the brains behind our approach, has been in the game, working with some of the giants in permanent makeup. She doesn't view transactions as just a money exchange; she sees it as matchmaking. It's about finding the perfect program or service that suits your unique needs. When you see sales as helping, that slimy feeling just evaporates. But, hold up, it's not all about warm fuzzies – you need some serious organization, systems, and follow-up protocols to make the magic happen. Coach Mindy's been there, done that, and she's rocked over 2 million USD+ in sales. She's coached artists and teams to sell with both confidence and heart. Guess what? She's got your back too – ready to help you step up your sales game and make it a win-win for everyone!



We can tell you all day how amazing we think our program is, but hearing it from students who have participated in VIPMU is even better. So let's hear it straight from them!