Welcome to Pure Ambition Training Academy. The home of permanent excellence.

Let me introduce myself. My name is Katie Schofield and I'm a permanent make up artist and trainer in Huddersfield, West Yorkshire, in the UK. I have over 15 years experience in the beauty industry, 10 of them teaching. 

I branched into permanent make up over 5 years ago, due to my love of all things eyebrow related and now have thousands of procedures under my belt.

Pure Ambition Training Academy was born out of my passion to be able to help the next generation of artists who want to achieve great things, both in person and to a wider audience online.

There are a range of training options open to you and all accredited fundamental courses will have in depth pre-training to ensure we are helping students become confident, competent and knowledgable artists. We also offer full high quality training kits and lifetime support to our students.

Our Huddersfield courses include Microblading, Ombre and Powder Brows, Lip Blush and Eyeliner. You can also visit for mentoring days or shadowing days for real clinic experience to build your confidence.

Wherever you are in the world, I can help you. Alongside two other world leaders in permanent make-up, we have a full mentorship programme to build your skills and business. Click the VIPMU link for more details.